of behavior - societal, organizational,and personal – guide decisions about what is right and what is wrong.
Ethics influence all aspects of an organization’s operations, including the content and process of its communications.
Theories of Ethical Action -- Christians, Fackler, & Rotzoll’s (1995) the universal models of ethics
Aristotle’s golden mean
Meet in the middle solu
The Theory ofCommunicative Action
Unlike the previous two patterns, Habermas’s theory ofcommunicative action is not a cultural idea of social action. He eschews the sort of legislative methodological restrictions and epistemological assumptions that we focused on Winch, Becker, and Garfinkel. Like the other two research programs, however, the theory ofcommunicative action emphasizes the cen
of language
■ Langage is a means of making meaning
■ Multiple models of language inform TBI
- structural, functional, interactional models
■ Lexical units are central
- lexical phrases, sentence stems, prefabricated routines, and collocations
■ Focus on conversation
- speaking and trying to communicate is basic for SLA in TBI
▣ Theory of learnin
1.2.2. The Law of Requisite Variety
The Law of Requisite Variety says that the number of different states of a system’s control mechanism must be higher than or at least equal to the number of (possible) different states in the system being controlled, in order to guarantee stability. But in reality, the variety of the environment is larger than the variety of the organization.
Stafford Beer
Communication Manner : 일방적인 선언이 아닌 실천하는 기업의 모습을 보여줌으로써 소비자의 공감과 신뢰 극대화
Theory Analysis
Korean AIR
Involvement
The Targets of Korean air is 20~30years old travelers or the youths who have a dream to travel', liking a travel and wanting a travel.
They are high-involved in travel. That’s why Korean air tran